If you are a writer in any medium and in any genre, blogging shouldn’t be too difficult for you. The only difference between blogging and your regular published writing is that blogging may be less formal, may require less research, and may be used more for online quick reads and social sharing. Nonetheless, it requires the same amount of hard work, time and effort to put out a good blog and be consistent at it.
Here are 10 steps to help you start blogging if you’re already a writer -
1) Define the audience
Perhaps the most important thing to understand before you start blogging is the audience. Know who you’re going to be writing for. You can develop your topics, themes, and sub-genre accordingly.
2) Subject matter
Think of this in terms of the topics that you wish to talk about and give these topics a tentative headline. If you have around 20 headlines in the list, notice if these are consistent with the theme of your blog and if they convey a strong and interesting message. You can choose the topics based on your field of expertise, or you can write about behind-the-scenes of current trending topics such as your research and interviews of the subjects of these stories, or it can be a personal essay.
3) Choose the right platform
If you have an author website, that is the best platform to start blogging. If not, WordPress and Blogspot are two of the best platforms to begin with.
4) Create the blog
Before you start blogging, give utmost importance to the title of your blog and its tagline. It must be simple, easy-to-remember, and everlasting. Make sure you write an interesting bio so that people are curious to read more about the person behind it. Develop a policy straightaway as to how you will handle or moderate comments and discussions.
5) Your first blog post
Now is the time to start writing a blog post. Keep in mind that the blog should be crisp and easy to read. Keep the language as simple as possible. Make sure you use at least one image. Try to end your blog post with a question to signal people to comment on your post. Search engines pick up on active engagements and thus rank your blog above others.
6) Your post headline
Make your headline specific. It should create curiosity about the article to make people click and read it. Make sure your headline has all the keywords for search engines to pick it up.
7) Blog reach and sharing
Define 5-10 categories for your blog content that are of high interest to your audience. Make it easy for readers to share your posts on their social media by adding a sharing button to all your posts.
8) Search engine optimization (SEO)
Make sure each post is categorised and tagged correctly. Think from a reader’s perspective, how would they search for your articles. Incorporate those keywords into your title, subheads and content.
Linking other people’s blogs is a faster way of making people aware of your blog and get you more traffic.
10) Follow up
Interact with your readers through comments. Follow up on questions and respond to their feedback to gain loyal readers.