The poetry community online is growing leaps and bounds. Whether it is Instagram poets or haiku attempts on Twitter, putting your poems out on the Internet is the best way to get people acquainted with your poetry pieces, your style of writing, your thoughts, and your formats in general. If your aim is to become a professional poet, your blog can become your portfolio, where people can trace your growth and go back to your oldest poems once they are a fan. A blog is the perfect platform to showcase your work before you go on to publish books.
While the first step to creating a poetry blog are the usual steps of creating a blog - choose a name, decide your audience, choose a platform, publish some content regularly, promote your content on social media, and use the links of other popular blogs, the process of actually writing poems for a blog may be tricky for some. Here are 8 tips to help you out -
1. Consistency: With poetry, it is best to write at least 2-3 times a week. This will get the
readers accustomed to your content and may make them wait for your next post. If it
helps, prepare a blogging calendar and a list of topics that you can write about.
2. Promotion: Pick 3 social media platforms that you are most comfortable with and are active on, and link your blog to these platforms. While Instagram and Tumblr are best for short, visual, minimalistic poetry, you can expand your poems a little for Facebook, Twitter, and LinkedIn. Whatever platforms you use, make sure you use the correct hashtags to make your posts more prominent and easy-to-find.
3. Subscription: To gather a readership and consolidate your regular audience, you can try the method of subscription and build an emailing list, by giving them the perks of “Be The First One To Read Next Week’s Poems”.
4. Excerpts: If the poems you write are too long for platforms like Instagram or Twitter, pick a snippet and post it on your social media. This way, you can engage your followers and drive them to your blog.
5. Submissions: Submit your poetry to different literary journals. Use the blog as your portfolio to help them see your other published work. This way, you can build your reputation as a poet.
6. Compilation: If you prepare an emailing list, collect your most popular poems (most commented on or most liked), and offer readers the option of ‘10 Best Poems’ as a PDF booklet, or an ebook that they can download for free. You can also use this compilation of poems and show it to prospective publishing houses.
7. Experiment: Use different formats or styles of writing/publishing your poems in the initial stages to find out which form gets maximum engagement. Make sure you give a literary experience to your readers through your poems.
8. Recycle: Regularly recycle your old content/poems and repost different snippets on your social media. This will attract new readers and help them get acquainted with your old writings, and grow your audience in general.